Great question. Our database includes information on over 280 million people, and we use a process called Online‑to‑Offline (O2O) matching to keep everything as accurate as possible. In simple terms, we start with online data like most providers do — but we don’t stop there. We take that information and verify it against a trusted offline database, so we’re not just relying on unconfirmed online sources.

A lot of data companies use what’s called “coreg” data, which usually isn’t checked against offline records at all. We weren’t comfortable with that, so we built our own system to make sure the details you get are as reliable and up‑to‑date as possible.

A lot of well‑known data companies — like ZoomInfo, Apollo, and Seamless — actually rely on white‑labeled or repackaged versions of the same big data sets. In other words, many of them are pulling from similar sources and simply layering their own interface on top.

We take a very different approach. We own and source our core data sets directly, and all of our cleaning, verifying, and updating happens in‑house. That means we can incorporate data from places like Apollo or ZoomInfo when it’s useful — but we only include it if it meets our accuracy standards, and we decide exactly where and how it fits into our builds.

So you’re not just getting recycled or renamed data. You’re getting a fully curated, internally verified data set that we’ve cleaned ourselves from the ground up.

Short version: We have access to everything they have — we just do the quality control ourselves.

Any time you browse the internet, you’re giving that site permission to drop a cookie. What our SimplePixel does is take that cookie and match it to a pre‑built table of cookies we’ve already connected to HEMs (hashed emails).

From there, we link that hashed email to other data points — things like consumer data sets, IP addresses, and MAIDs (mobile ad IDs). When all of those pieces come together, we’re able to build a complete, privacy‑safe profile from a single cookie.

And yes, the entire process is fully compliant, including SOC 2 standards.

TL;DR: We match a browser cookie to a hashed email, connect it to verified data sources, and build a complete, compliant identity profile — all behind the scenes.

We’ve spent the last three years building our own audience graph, and it pulls from about 40 different data sources. Think of it as a blend of online and offline information that all works together to create a really complete, reliable picture.

On the online side, we start with email data — over 7 billion records that we clean and update every single day. From there, we connect those emails to cookies and layer in real‑time behavioral signals. We process more than 250 billion URLs each week, which helps us understand what people are actively engaging with.

Then there’s the offline side. We partner with financial institutions, credit bureaus, and telecom companies to verify phone numbers and cross‑check information. This is where skip tracing comes in — it’s basically our way of making sure the same data matches across multiple trusted sources. In fact, each phone number gets screened against 10 to 20 different offline data sets before it’s approved.

TL;DR: we combine massive online activity with deeply verified offline records, and we clean everything in‑house to keep it accurate and up‑to‑date.

Yes — the data itself is compliant with all major regulations. The important thing to know is that laws like TCPA and CAN‑SPAM are really about how you use the data, not just where it comes from.

For TCPA, everything we collect and how we connect it — from our partners to how we append it to cookies and hashed emails — is fully compliant. The responsibility on your end is making sure you follow the rules around usage, like honoring the Do‑Not‑Call list and stopping communication if someone asks you to.

CAN‑SPAM works the same way. As long as your emails include a clear opt‑out link, you’re transparent that it’s a promotional message, and you’re not doing anything misleading or spammy, you’re operating within the guidelines.

GDPR is mostly focused on Europe. We don’t run any intent‑based campaigns in the EU, and the limited B2B data we do have for Europe is handled in a GDPR‑compliant way.

TL;DR: The data is compliant — just make sure you’re using it in a compliant way too.

We take accuracy really seriously, so we built our own email verification system from the ground up. It uses both SMTP checks and deep verification for catch‑all domains. Every single day, we verify up to 10 million emails — literally refreshing that part of the database every 24 hours so it stays clean and current.

For phone numbers, we use a couple of different layers to make sure they’re correct:

• Skip tracing: This is where we take one contact and make sure it matches across multiple trusted data sets. Our skip‑trace process pulls from 20+ sources, so a number has to be consistent everywhere before we accept it.

• NCOA checks: To keep home addresses accurate, we run everything through the National Change of Address database. It’s a slow and expensive process, but it ensures we always have the most up‑to‑date address. We run this roughly once a quarter.

TL;DR: We verify millions of emails daily, cross‑check phone numbers across 20+ data sets, and refresh addresses through NCOA — so the data stays extremely accurate.