Why Blind Targeting Burns Your Budget & How to Fix It

Why Blind Targeting Burns Your Budget & How to Fix ItBy: Stesha K. Mays Published on: 13/01/2026

Stop wasting ad spend. Learn why blind targeting fails and how intent-based strategies and identity resolution can help you find in-market buyers.New Blog Post Description

Identity Resolution
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Why Blind Targeting Burns Your Budget & How to Fix It

7 Ways to Find In-Market Buyers with Intent Data | Simple Scale Marketing

7 Ways to Find In-Market Buyers with Intent Data | Simple Scale MarketingBy: Stesha K. Mays Published on: 13/01/2026

Stop chasing cold leads. Learn 7 actionable ways to use intent data to identify and engage prospects who are actively looking to buy your solution right now.New Blog Post Description

Intent Data
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7 Ways to Find In-Market Buyers with Intent Data | Simple Scale Marketing

Identity-First Growth for a Post-Cookie World

Identity-First Growth for a Post-Cookie WorldBy: Stesha K. Mays Published on: 27/12/2025

Cookies are disappearing. Ad platforms keep the data. Lead volume is up but quality is down. Teams are optimizing impressions without knowing who is actually in-market. Simple Scale helps businesses identify real buyers before paying for ads.

Intent Data
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Identity-First Growth for a Post-Cookie World