Why Blind Targeting Burns Your Budget & How to Fix It

Why Blind Targeting Burns Your Budget & How to Fix Itby: Stesha K. MaysPublished on: 13/01/2026

Stop wasting ad spend. Learn why blind targeting fails and how intent-based strategies and identity resolution can help you find in-market buyers.New Blog Post Description

identity resolutionsimple scale marketingsuper pixelintent datalead generationdigital marketing
Read more
Why Blind Targeting Burns Your Budget & How to Fix It

7 Ways to Find In-Market Buyers with Intent Data | Simple Scale Marketing

7 Ways to Find In-Market Buyers with Intent Data | Simple Scale Marketingby: Stesha K. MaysPublished on: 13/01/2026

Stop chasing cold leads. Learn 7 actionable ways to use intent data to identify and engage prospects who are actively looking to buy your solution right now.New Blog Post Description

Simple Scale MarketingIntent DataIdentity ResolutionLead GenerationPerformance Marketing
Read more
7 Ways to Find In-Market Buyers with Intent Data | Simple Scale Marketing

Identity-First Growth for a Post-Cookie World

Identity-First Growth for a Post-Cookie Worldby: Stesha K. MaysPublished on: 27/12/2025

Cookies are disappearing. Ad platforms keep the data. Lead volume is up but quality is down. Teams are optimizing impressions without knowing who is actually in-market. Simple Scale helps businesses identify real buyers before paying for ads.

identity resolutionsimple scale marketingtracking pixels
Read more
Identity-First Growth for a Post-Cookie World